DIRECTOR, PRODUCT MARKETING · ENTERPRISE GTM
I build the GTM infrastructure that turns product into pipeline
I build go-to-market that converts, across self-serve and sales-led motions. 20+ years in enterprise tech, including closing deals before I marketed them.
Productized profile
Enterprise PMM leader for technical categories where the story, sales motion, and launch system all have to work.
20+
years enterprise tech
$17B+
portfolio GTM directed
Oracle AI Database
Oracle Cloud Infrastructure
Dyn (acq. by Oracle)
20+ years enterprise tech
WHAT YOU GET
A PMM leader who builds GTM infrastructure sellers actually adopt, so your marketing converts to pipeline without you architecting every step.
Your field team adopts what PMM produces.
Why you care: Most PMM output dies unused on a SharePoint. You need someone who builds for how sellers actually sell.
Closed $1M+ enterprise deals before moving into PMM. Every asset stress-tested against “would I have used this in a deal?”
Built enablement programs adopted by 10,000+ sellers across 4 regions.
Designed a Sales Champions feedback loop connecting seller insight directly to PMM output.
GTM scales without adding headcount.
Why you care: Your PMM function is ad hoc. Every new product or region starts from scratch. You need systems, not more decks.
Built a bill-of-materials framework and content hierarchy.
Established a launch calendar spanning 140+ products.
Designed a tiered launch framework adopted across the PMM org.
Marketing ties to revenue.
Why you care: Your CEO and CRO want PMM tied to pipeline, not “brand.” You need someone who speaks sales’s language because they have sat on the other side of the table.
Closed enterprise deals including Thomson Reuters ($1.3M, 3-year).
Directly contributed to outcomes leading to Oracle’s $600M+ acquisition of Dyn.
18 years carrying a quota before moving into marketing.
Self-serve feeds your sales motion.
Why you care: Whether you are moving PLG upmarket or layering a sales-led motion onto self-serve, you need someone who has run both sides, not just the enterprise one.
Owned OCI's free tier: onboarding-flow optimization and first-project activation through click-to-deploy architectures.
Drove conversion-to-paid and benchmarked the free tier against rival hyperscalers.
Cleaned up fraudulent zombie accounts to focus the funnel on real conversion.
SELECTED WORK
Four calls I made. Four outcomes.
Ownership / Hard Call
Cut 12 sales plays to 6 and changed what the company leads with.
I told product teams their product was not the headline. The result was 6 customer solutions the field could actually sell.
12 plays → 6 customer solutions
Read case study
Decision Under Pressure
Rescued a stalled differentiation program across 8 product teams.
Eight teams, competing priorities, eroding executive confidence. I cut scope 60% and shipped what the field could actually use.
60% scope cut, confidence restored
Read case study
Positioning at Scale
Made agentic AI sellable to a global field in 55 countries.
New capability, non-technical sellers. I built the briefing and narrative that let them repeat it.
2,300+ attendees · 55 countries
Read case study
Influence Without Authority
Got 16 senior leaders to run GTM on a rhythm I built and drove.
No authority over any of them. I built the program, set the agendas, owned the follow-through, and they kept showing up.
16 senior leaders · ~6 months of misalignment eliminated
Read case study
10,000+
sellers enabled across 4 geos
2,300+
Sellers briefed across 55 countries in 1 Launch
140+
products under one launch framework
12
product marketers led across 4 regions
ABOUT
I sold enterprise deals before I marketed them.
Most product marketers start in marketing. I started by closing $1M+ enterprise infrastructure deals, including a $1.3M, three-year engagement with Thomson Reuters, during the growth phase that led to Oracle’s $600M+ acquisition of Dyn. That origin shapes how I market: positioning grounded in what actually closes, not what sounds good in a deck.
Since then I have led GTM strategy for Oracle Cloud Infrastructure and now Oracle’s AI Database portfolio, building messaging frameworks, launch systems, and cross-functional programs at enterprise scale. I am not a traditional single-portfolio PMM. My value is breadth: aligning orgs, fixing the GTM machine, and turning complex technical capability into revenue motion.
I write about Product Marketing and GTM here.
Quick facts
Based in Greater Boston, MA
Focus: cloud, data, AI infrastructure
Pragmatic PMC III · UC Berkeley Marketing Analytics · Columbia (Leading Teams)
Open to Senior Director/VP PMM roles
AI chatbot
Ask AI about my work
Coming soon…